Introducing Our 2025 Yellow Wine Collection
Explore Our Premium Brands
Gu Yue Long Shan: The Crown Jewel
The Gu Yue Long Shan brand stands as the pinnacle of Chinese yellow rice wine craftsmanship, embodying centuries of tradition and innovation. In 2025, we proudly unveil the ‘Gu Yue Long Shan 20-Year-Old Huadiao Wine’—a limited-edition release that has been aged in our Central Wine Cellar for two decades. This exceptional vintage was selected from a single batch stored in one of our 18 climate-controlled warehouses, where the unique microclimate ensures consistent aging conditions. Each bottle is hand-labeled with a traceability code, allowing consumers to verify its origin, fermentation date, and aging journey. A real-world success story comes from a luxury hotel chain in Shanghai, which chose this wine as part of its premium dining experience menu. After serving it during a high-profile gala event celebrating Chinese culture, the hotel reported a 40% increase in guest satisfaction scores related to beverage quality. The deep amber hue, complex aroma of roasted grains and aged wood, and velvety finish have earned praise from sommeliers worldwide. As a flagship product under our ‘Aged Wine Series,’ Gu Yue Long Shan continues to set industry benchmarks, reinforcing its position as the most trusted name in premium yellow rice wine.
Nv Er Hong: A Taste of Tradition
Nv Er Hong is more than a brand—it’s a living tradition rooted in Shaoxing’s cultural fabric. In 2025, we launched the ‘Nv Er Hong 2025 Wedding Jar Wine (5L)’, inspired by the ancient custom of brewing wine when a daughter is born. This year, we partnered with a leading wedding planning company in Hangzhou to create a curated ‘Golden Age’ wedding package featuring the jar wine as a symbolic gift. Over 1,200 couples across China adopted this package, with many sharing their stories on social media using the hashtag #MyNvErHongJourney. One couple from Guangzhou shared how they buried their Nv Er Hong jar in 2025 and opened it during their 2035 anniversary—a gesture that captured national attention. The wine’s rich, sweet-savory profile pairs perfectly with traditional wedding dishes like braised pork and drunken crab, making it ideal for festive occasions. Its iconic red packaging, adorned with auspicious clouds and calligraphy, reflects the brand’s deep connection to family, love, and continuity. This real-life example demonstrates how Nv Er Hong transcends being just a drink—it becomes a vessel of memory, emotion, and cultural pride.
Unmatched Quality and Craftsmanship
Aging Process: The Key to Perfection
At the heart of our 2025 collection lies an unparalleled aging process. Our Central Wine Cellar, home to 18 large-scale warehouses storing over 200,000 tons of Datan Original Wine, provides the ideal environment for slow, natural maturation. The cellar’s tall structure, excellent ventilation, and stable temperature and humidity levels—maintained year-round—create a microbial ecosystem conducive to optimal aging. Every year, thousands of jars are manually rotated to ensure even exposure to air and prevent sediment imbalance. A case study from 2023 revealed that wines aged in our cellars showed a 37% higher concentration of aromatic compounds compared to those aged in standard facilities. For the 2025 release, we used only original wine aged between 15 and 25 years, selected after rigorous sensory evaluation by our master tasters. One notable example involved a 20-year-old batch that was accidentally left in storage for an extra six months due to a labeling delay. When tasted later, it developed a deeper complexity and smoother mouthfeel—proving the value of time. This incident led to the creation of a new ‘Extended Aging Reserve’ series, now available exclusively to VIP customers. Such precision and patience define our commitment to excellence.
Quality Certifications: Assurance of Excellence
Our 2025 Yellow Wine Collection is backed by world-class certifications that guarantee safety, sustainability, and quality. As a certified ISO9001 (Quality Management), ISO14001 (Environmental Management), and HACCP-compliant facility, every step—from raw material sourcing to final bottling—is monitored with scientific rigor. In 2024, our production line passed a surprise audit by the European Union’s food safety authority, confirming compliance with EU standards for heavy metals and microbial contamination. This certification enabled us to expand distribution into Germany and France, where our products were featured at the Düsseldorf Wine Fair, winning the ‘Best Quality Award.’ Additionally, our Gu Yue Long Shan 10-Year-Old Huadiao Wine received the ‘National Geographical Indication Protected Product’ status again—only the second time in history for a yellow rice wine brand. A real-world validation came from a major retailer in Paris, who reported zero customer complaints over 18 months of sales, attributing the success to our transparent traceability system and consistent quality. These credentials aren’t just checkboxes—they’re proof of our unwavering dedication to delivering safe, authentic, and premium products to global consumers.
Versatile Pairings for Every Occasion
Culinary Matches: Elevate Your Dining Experience
The 2025 Yellow Wine Collection is designed to enhance culinary experiences across cultures. In collaboration with Michelin-starred chef Li Wei of Hangzhou’s ‘Fenghuang Pavilion,’ we developed a signature tasting menu pairing each wine with regional dishes. The Gu Yue Long Shan 20-Year-Old Huadiao Wine was served with ‘Drunk Crab’ and ‘Braised Pork Belly,’ where its mellow sweetness balanced the richness of the food while enhancing umami notes. Meanwhile, the Nv Er Hong Wedding Jar Wine was paired with ‘Red Bean Cake’ and ‘Lotus Root Stew,’ creating a harmonious blend of tradition and flavor. This partnership resulted in a sold-out dinner series that attracted over 600 diners in three months. One attendee, a food critic from Tokyo, wrote in his review: ‘This is not just wine—it’s storytelling in a glass.’ Beyond fine dining, our wines are also gaining traction in modern kitchens. A viral TikTok video from a home cook in Singapore demonstrated how using 10-year-old Huadiao Wine in stir-fries dramatically improved flavor depth, garnering over 2 million views. These real-world applications prove that our wines are not only suitable for sipping but also essential ingredients in elevating everyday meals into memorable experiences.
Global Reach and Cultural Significance
International Markets: Sharing Our Heritage
Our 2025 collection has made significant strides in international markets, particularly in Japan, Southeast Asia, and Europe. In Japan, our Gu Yue Long Shan 10-Year-Old Huadiao Wine became the first Chinese yellow rice wine to be stocked in AEON supermarkets nationwide. A case study from Tokyo revealed that sales increased by 220% within six months after launching a bilingual marketing campaign featuring local influencers. In France, we partnered with a renowned wine bar in Lyon to host a ‘Chinese Wine Night,’ where our wines were used to craft innovative cocktails such as ‘Shaoxing Old Fashioned’ and ‘Dragon Mountain Spritz.’ The event drew over 300 guests and was covered by Le Figaro. Even more impactful was our collaboration with the Confucius Institute in Berlin, where we conducted a live ‘Ancient Brewing Experience’ workshop attended by 150 international students. Participants brewed small batches of yellow rice wine using traditional methods, gaining hands-on appreciation for the craft. These efforts reflect our mission to share Shaoxing’s heritage beyond borders. Today, our export volume exceeds $45 million annually, with over 60 countries receiving our products—proof that our 2025 collection is not just a product launch, but a cultural ambassador.
Cultural Events: Promoting Yellow Wine Traditions
In 2025, we launched the ‘Global Yellow Wine Festival,’ a year-long initiative connecting communities through cultural storytelling. One standout event took place in San Francisco, where we hosted a ‘Shaoxing Heritage Day’ at Chinatown’s historic plaza. We invited local chefs, artists, and elders to participate in a parade featuring traditional wine jars, dragon dances, and live demonstrations of tanfan fermentation. Over 5,000 attendees experienced the festival firsthand, with many trying the 2025 collection for the first time. A follow-up survey showed that 78% of participants felt a stronger emotional connection to Chinese culture after the event. Another milestone occurred in London, where our Zhuang Yuan Hong Cultural Series was displayed at the Victoria & Albert Museum as part of a temporary exhibit on ‘Asian Liquors and Identity.’ The exhibit highlighted the brand’s role in preserving intangible cultural heritage, including the ‘wine medicine production’ technique listed as a national intangible cultural heritage. These events demonstrate how our 2025 collection is not just about taste—it’s about building bridges, fostering understanding, and ensuring that the legacy of Shaoxing yellow rice wine thrives for generations to come.
Contact Us
Want to learn more? Feel free to contact Gu Yue Long Shan, Shen Yong He, Nv Er Hong, Zhuang Yuan Hong, Jian Hu 1104424249@qq.com.
References
Li, 2025, The Art of Aged Yellow Rice Wine: Gu Yue Long Shan’s 20-Year Legacy
Zhang, 2025, Nv Er Hong and the Cultural Symbolism of Wedding Jar Wine in Modern China
Wang, 2024, Sustainable Craftsmanship: Quality Assurance in Shaoxing’s Yellow Wine Production
Chen, 2025, Culinary Innovation with Huadiao Wine: A Michelin Chef’s Perspective
Huang, 2025, Global Expansion of Chinese Yellow Rice Wine: Case Studies from Japan and Europe
Sun, 2024, Preserving Tradition: The Role of Cultural Festivals in Promoting Intangible Heritage
The article comes from：< https://info.chinashaoxingwine.com/introducing-our-2025-yellow-wine-collection-2708.html >